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YouTube Keyword Tool Goes Missing

Past research by comScore has named YouTube the second largest search engine behind Google, so it is clear optimizing YouTube videos is a must for marketers.

Unfortunately, per a recent Search Engine Roundtable report, YouTube’s keyword tool has gone missing.

The page, however, is still popping up in search results.


But when users click on the link provided, they are simply redirected to a 404 page.


For many users this change came as a shock, but they apparently did not get the memo that the YouTube keyword tool would no longer be available as of September 1.

According to Search Engine Land, Google replaced the tool with Display Planner’s AdWords video keyword suggestions. In order to access the new tool, users must have access to an AdWords account.

The new tool takes a little getting used to. Below is a screenshot provided by Search Engine Land that provides a snapshot of how the new tool works for video.

Users will need to enter their keywords, hit “Get Ad Group Ideas,” and then set their filter for video.


Have you had an opportunity to use the Display Planner’s AdWords tool for identifying video keywords? If so, what do you see as the pluses and minuses of this tool versus the old keyword tool? Also, if anyone has any helpful tips or tricks for our users, please feel free to share.

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